The Offer

Once the purpose of your web site is determined, then an offer is created in conjunction with the overall purpose. The offer could be as simple as generating a subscriber list for a newsletter or specials to generate sales.

But a well-crafted offer must be a win / win for the web site visitor and for you. Your web site could have different offers located in different parts of your web site but just as important as the offer is to follow through with what was promised.

Testing different offers over time will give you an idea of the right offer at the right time which will convert more visitors into customers.

Five Star Design has technology to accurately report which offer is attracting the most clicks, sales and conversion to help you determine which offer produces the best results.